In everyday life, we are surrounded by a variety of different techniques and electrical appliances, for the convenience of which the remote controls are used. At the same time, there are more and more models in which it is possible […]
10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll want to do no matter what platform(s) you choose to market your business on.
The New Rules of Marketing
We believe that marketing has changed. Marketing has changed because the Internet has transformed business. Both people and businesses (the distinction for marketing purposes is blurring over time) have changed the way they shop for and purchase products.
4 lessons we’ve learned, sometimes the hard way, about inclusive marketing
After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one […]
Why Great Innovation Needs Great Marketing
Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them.
4 Ways to Improve Your Content Marketing
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing […]
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.
RIP Facebook News Feed for Publishers
Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the Facebook News Feed as we know it.
A New Study Shows That a Staggering Number of Customers Will Buy Your Product for This 1 Reason
If you’re in the business of selling things (which really everyone is), you’ve probably had a moment where you asked yourself exactly what it takes to get a customer to decide to make a purchase. It’s one of the most common challenges facing a business. […]
Consider These 3 Things Before Investing in Video Marketing
When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an […]