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We believe that marketing has changed.  Marketing has changed because the Internet has transformed business.  Both people and businesses (the distinction for marketing purposes is blurring over time) have changed the way they shop for and purchase products. 

After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one […]

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them.

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing […]

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.

Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the Facebook News Feed as we know it.

If you’re in the business of selling things (which really everyone is), you’ve probably had a moment where you asked yourself exactly what it takes to get a customer to decide to make a purchase. It’s one of the most common challenges facing a business. […]

When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an […]

The internet has drastically changed the advertising industry, and it continues to change as new technology and platforms are released.

Surely you’ve heard about cloud computing. It’s a very popular term in IT industry nowadays. But do you know what it means and how it works? If you want to know what does cloud computing mean – keep reading! Below […]