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Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them.

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing […]

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.

Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the Facebook News Feed as we know it.

If you’re in the business of selling things (which really everyone is), you’ve probably had a moment where you asked yourself exactly what it takes to get a customer to decide to make a purchase. It’s one of the most common challenges facing a business. […]

When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an […]

The internet has drastically changed the advertising industry, and it continues to change as new technology and platforms are released.

Surely you’ve heard about cloud computing. It’s a very popular term in IT industry nowadays. But do you know what it means and how it works? If you want to know what does cloud computing mean – keep reading! Below […]

Globally, online gambling business has gained record growth, and today gambling, according to statistics conducted by H2Gambling Capital research firm, increased revenues from games in this format in 2018 totaled 45 billion euros. For comparison, in 2009 the rate of […]

Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This St. Patrick’s Day you’re in […]